During The June Call, Management Stated That Chocolate Category Growth Was Below Expectations In China In April And May.

Factors at Play Hersheys sales trends have been weak since 2014 due to lower retail store traffic, stiff competition from the broader snacking category and soft international growth. In June, the company slashed the full-year 2015 sales and profit outlook for the second time in three months and announced 300 job cuts due to weaker growth in China. Lower-than-expected confectionery category growth within the China modern and traditional trades and slower-than-expected consumption trends amid deteriorating economic growth are hurting sales in the country. During the June call, management stated that chocolate category growth was below expectations in China in April and May. We believe that shift in consumer preference toward healthier snacks, like nuts, and increased competition from the broader snacking category are lowering the demand for chocolate. Weak consumer shopping trends due to economic slowdown, increased competitive activity in the chocolate category and strong competition from e-Commerce/online sales are the other factors hurting sales trends. Lesser-than-expected contribution from Shanghai Golden Monkey due to confectionary category weakness also compelled the latest guidance cut. Hershey acquired 80% stake in the Chinese chocolate maker in September last year. The company plans to reassess the value of Golden Monkey. Hershey is slated to acquire the remaining 20% stake in Golden Monkey this September. The gross margins guidance was also slightly lowered, as pricing gains and a relatively better performance in North America are expected to partially offset the weak sales trends in China. Due to these headwinds, we expect the company to report weak top-line results in the second quarter. Earnings Whispers Our proven model does not conclusively show that Hershey is likely to beat earnings this quarter. That is because a stock needs to have both a positive Earnings ESP and a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold) for this to happen. That is not the case here, as you will see below. Zacks ESP: The Earnings ESP is 0.00% as both the Most Accurate estimate as well as the Zacks Consensus Estimate stand at 74 cents per share. Zacks Rank: Hershey carries a Zacks Rank #4 (Sell). We caution against stocks with a Zacks Rank #4 or 5 (Sell-rated stocks) going into the earnings announcement, especially when the company is seeing negative estimate revisions momentum. Stocks to Consider Some stocks in the broader food/beverage sector that have both a positive Earnings ESP and a favorable Zacks Rank are: Dean Foods Company DF, with an Earnings ESP of +3.85% and a Zacks Rank #2. Campbell Soup Company CPB, with an Earnings ESP of +2.38% and a Zacks Rank #2. Kellogg Company K, with an Earnings ESP of +4.40% and a Zacks Rank #3.

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Replay 6.

albuquerque Theres Penn Valley Park, which lies next to the free-admission National WWI Museum , or the Hall Sculpture Park at the also-free Nelson-Atkins Museum of Art , where you can feast in the shadows of the iconic, 18-foot Shuttlecock. In mid-July, the Nelson-Atkins even hosts a big picnic on the lawn, where diners can participate in a living-quilt installation. To pack a meal with the nations top-ranked barbecue, get some brisket mac n cheese from Broadway Butcher Shop or sausages from The Local Pig like those made with bourbon-apple, goat chorizo or local burnt ends. Replay 8. Tampa Visit Tampa Bay This Florida city exudes a serene vibe to readers, who ranked it highly for feeling clean and peaceful, and for having nice parksmany with water views. In fact, you can even picnic on the water: local operator eBoats lets you bring your basket and captain a boat on Tampa Bay or Hillsborough River. But for many travelers, just sitting next to the water is enough: Water Works Park , on the northern tip of the Tampa Riverwalk, has a bandshell, old oak trees and possible sightings of dolphins and manatees. To complement the view, pick up a Beef Martini sandwich (rare roast beef with bacon and white-wine-marinated mushrooms) from Wrights Gourmet Cafe . For a local beverage, pick up some Florida Cracker Belgian-style White Ale from hot craft beermaker Cigar City Brewing . Replay 7. New Orleans Karim RezkFlickr New Orleans always charms readers with its lovely architecture and festival atmosphere, but it secured its lock on the picnic top 10 by winning the survey for sandwiches. For an excellent po boy, go to Parkway Bakery and Tavern or Killer Poboys , but if you want a classic muffaletta, head to Central Grocery on Decatur Street, which is credited with making the first olive-laden indulgence. Once youre armed with your sammie of choice, take it to moss-canopied City Park , or to Crescent Park , which sits on the Mississippi River with lovely views of downtown. The city also ranked at No. 1 for fascinating people-watching. Replay 6. Charleston Peter Frank Edwards Perhaps because the South Carolina city ranked at No. 2 for relaxing getaways, Charleston excels in picnic-friendly settings: you can get harbor views from Waterfront Park , or see Castle Pinckney from White Point Garden , along the Battery. As a top five city for fine dining, Charleston doesnt take any shortcuts in its lunch options, either: Caviar & Bananas has duck-confit paninis and Creole white fish sushi, while Queen Street Grocery a corner store thats been around since 1922offers sweet and savory crepes (including a chicken-and-waffles crepe called the Dashing Ashley). In accordance, the locals also ranked at No. 3 for being pretty. Replay 5.

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Click To Learn More Filter By 10 Best Things To Do In The Bay Area In August 2015 Likes 10 Best Things To Do In The Bay Area In August 2015 Likes Comments For Those Of Us With School-aged Children, August Is The Last Month Of Summer Vacation Before They Have To Head Back To The Classroom.

Picture What’s your mobile strategy? Click to learn more FILTER BY 10 Best Things to Do in the Bay Area in August 2015 Likes 10 Best Things to Do in the Bay Area in August 2015 Likes Comments For those of us with school-aged children, August is the last month of summer vacation before they have to head back to the classroom. Make the most of these last days and weeks by doing one (or two or three) of the awesome things that are happening in the Bay Area this month from going to an old-school county fair to saying hi to the Mommy Nearest team at Sunday Streets! 1. Sonoma County Fair The Sonoma County Fair is a summer must (and runs until August 9). There will be classic carnival rides, concerts, one of the largest floral shows in the west, a fascinating display of livestock with agricultural eduction and, of course, an amazing array of delicious carnival food like hand-dipped corn dogs, perfectly cooked ribs, cotton candy and so, so much more. Plus, this fair has horse racing which kids will really enjoy! Cost: Adults $11, children (ages 7-12) $5, children 6 and under free. Activities The heartwarming tale of friendship between the adorable piglet Wilbur and his friend Charlotte the spider comes to life in a brand new stage production of the classic Charlotte’s Web by the Marin Theater Company. The show will have performances on August 8, 9, 15, 16 and is best suited for children between kindergarten and 8th grade. Cost: $18-$22. 5. Ringling Brothers and Barnum & Bailey Cirucs Extreme The circus is coming to town! The circus is coming to town! The legendary Ringling Bros. and Barnum & Bailey circus will be returning to the Bay Area and wowing audiences of all ages from Aug 13 to 17 at the Oracle Area in Oakland and from August 20 to 30 at the SAP Center in San Jose. Circus Xtreme features Xtreme Sports displays, a Caravan of Camels, Bungee Skydivers, the worlds youngest human cannonball and other high octane nugget sof entertainment that the iconic circus is known for. Make sure to get there early for their All Access Pre-Show where you can meet performers, see tricks up close and even try on a few of the circus costumes. Cost: $15-$75. Activities Birthdays Drop-ins Museums Head to the Childrens Creativity Museum in San Francisco for their Build-A-Thon with Imagination Playground event on August 15 (10am to 4pm). Not only will kids use their imaginations to build all sorts of structures but if you share what they built with the Big Blue Blocks, your family could win one of over 500 different prizes including a trip to New York City or a customized 105 piece Imagination Playground set during Imagination Playgrounds Build-a-Thon challenge. Cost: Free with museum admission$12, free for children two and under. 7. San Francisco Street Food Festival For an epic foodie experience for the whole family, head to Pier 70 on August 15 and 16 for the 7th Annual San Francisco Street Food Festival. Feast on dumplings from Chino, meats from 4505, empanadas fromEl Porteno or goodies from over a hundred other food vendors. Then finish your meal with a scoop from Secret Scoop (Thai inspired Gelato) or a cup of creamy goodness from The Creme Brulee Cart. One thing for sure, it will be a very delicious day!

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To 10:30 P.m.

The township board approved the liquor license request 5-1. Trustee Christine Bell voted against the motion, which was made by Treasurer Linda Hartman and supported by Clerk Cindy Berry. Supervisor Michael Lovelock was excused from the July 6 meeting. MJR Chesterfield is located at 50675 Gratiot Ave. in Chesterfield Township. For more information, call the theater at (586) 598-2500 or go to mjrtheatres.com . Contact Katelyn Larese at (586) 273-6196 or katelyn.larese@voicenews.com . See Full Story Adult movie-goers may soon be able to grab a cocktail to go along with their popcorn and candy at MJR Chesterfield Crossing Digital Cinema 16. The Chesterfield Township Board of Trustees granted a request for a new Class C liquor license for the MJR location on Gratiot Avenue near 23 Mile Road at its July 6 meeting. After getting local government approval, the request goes to the state. MJR Digital Cinemas owner Mike Mihalich said the company has submitted its application to the Michigan Liquor Control Commission and expects the license to be approved. We do not expect any issues as we are currently selling alcoholic drinks at three of our other locations with a fourth under construction, he said. The Michigan-based theater company currently serves alcohol at its locations in Sterling Heights, Southgate and Troy. A bar in Westland is also currently under construction and is expected to open this October, Mihalich said. The Chesterfield Township movie theater will feature a full bar serving beer, wine and mixed drinks, said Robin Hansen, director of marketing for MJR. Pricing will be set at a later date, and Mihalich hopes to launch alcohol sales at the theater by this December. Of course we will check IDs, and alcohol will be served in clear cups, he added. Patrons who want to take their drink into the auditorium will be required to wear a wristband that glows in the dark. If approved by the state commission, the bar will be open from 4 p.m. to 10:30 p.m. Monday through Thursday and from 12:30 p.m. to 10:30 p.m. Friday through Sunday. The move to launch liquor sales at additional MJR locations comes at a time when other major players in the industry are also serving alcoholic drinks. AMC and Emagine theatres are selling alcoholic drinks everywhere, Mihalich said.

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But Like The Others In The Mosque, He Resented The Implication That Such A Broad, Diverse Community Could Be Reduced To A Few Offhand Descriptions Of Muslims That He And Others Could Be Held Communally Responsible For An Act They Saw As Horrific.

In Phoenix, thousands packed into an overflowing civic center where the imam praised the worshipers’ righteousness and begged them to maintain it after Ramadan. “We’re going to talk about this thing, this man?” Yunus Ahmed, 44, said after the prayers there. “No. This is a happy day.” His 16-year-old son, Ahmed, stood nearby and grinned shyly. “He won’t talk about it, but he’s upset.” 8 In Southern California, 20,000 people packed into the Anaheim Convention Center, where Los Angeles homemaker Mimi Ahmed said her coreligionists are used to being misunderstood. “Many people on the outside do not understand why we believe what we do. I think everyone should follow their hearts, and this what I choose to be Muslim and to celebrate our humanity, especially in this season,” Ahmed said. “We try to show that humanity in small and big ways, and that’s why you see this huge crowd, with every prayer as a prayer worth sharing.” Some were bitter that, once again, the Muslim community was made to answer for the actions of a man who shared their faith before violating one of its central tenets: “And do not kill a soul that God has made sacrosanct.” Islam stands for the good of humanity. It does not condone hurting other people. No. The injury is deep. – Imam Abdul Baasit, Islamic Center of Greater Chattanooga Authorities said Friday that the gunman identified as Abdulazeez used a handgun and two long guns in his attack on the two military centers in Chattanooga on Thursday morning. At one of the sites, the gunman killed the four Marines and wounded a police officer and two other people before being shot to death himself. Fareed Nabi, 25, hadn’t heard about the shooting yet on Friday morning. He woke an hour before prayer in Phoenix, an extraordinarily late start for such a big day. He rushed the ritual washing of each part of his body separately, popped a blue earring into each ear and grabbed the nearest, cleanest clothes he had. Arriving in a tuxedo T-shirt and jeans with streaks of auburn in his black hair, Nabi didn’t much match the beige suits and flowing robes of his fellow worshipers at the Glendale Civic Center west of Phoenix. But like the others in the mosque, he resented the implication that such a broad, diverse community could be reduced to a few offhand descriptions of Muslims that he and others could be held communally responsible for an act they saw as horrific. 53 “It’s not ‘the Muslims,'” Nabi said. “We’re celebrating, and with people who are really different from maybe everyday Americans. Look around here. You see every kind of person.” The worshipers came clad in tightly wound hijabs and loose-flowing robes, Ivory Coast women in neon gowns and Pakistani men in beige suits. They arrived in celebration, crowding six deep into the civic center on the last day of Ramadan to celebrate the end of fasting and of Shawwal, the 10th month of the Muslim calendar. The crowd was so immense that some men had to pray on the sidewalk under a merciless Arizona sun. “There is no end for the believer’s good deed but death,” said Imam Mahmoud Sulaiman from a wooden lectern, his rat-a-tat Arabic cadence met by men on their knees, palms crossed before them.

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After Mars Chocolate Employees Shared The Touching Story Of The Kitten In Their Parking Lot With Mars Petcare, One Of The Six Business Segments Of The Mars Corporation, The Company Donated A Variety Of Cat Food And Snacks To The Blunts Family.

Photo by Warren Westura/New Jersey Herald — Jennifer Tegethoff, of Kunkeltown, Pa., left, shows Mars the kitten to her daughter, Kimberly, on Sunday at the Common Sense Animal Shelter in New Village. The kitten was scared, but that is common for a kitten that has lived on the streets for months, said Bennett. No phone calls had come in by a person knowing or claiming to be the owner of the domestic short hair, so that gave Bennett another reason why she thinks the kitten did not have a previous owner. After Mars Chocolate employees shared the touching story of the kitten in their parking lot with Mars Petcare, one of the six business segments of the Mars Corporation, the company donated a variety of cat food and snacks to the Blunts family. Among the 41 brands of pet food the company offers, donations included Iams and Sheba cat food as well as Temptations treats. Lisa Campbell, director of Marketing Communications, Corporate Affairs, for Mars Petcare US explains that the Mars Petcare vision is to make a better world for pets. We had to ensure that this little kitten that was delivered at our doorstep found a loving, forever home. A proper diet plays such an important role in the quality of our pets lives. We added the food donation … to help ensure that little Mars would have everything he needs for a great start in life, she said. However, Blunts decided to pay it forward and donated the cat food to the Common Sense for Animals Animal Shelter. With that, she left a monetary donation to the shelter. The fact that the Blunts family chose to donate the supply of food back to the shelter is heartwarming. Its exactly why we do what we do every day at Mars Petcare, Campbell said, Pets bring so much to our lives theyre wonderful companions, theyre full of personality and unconditional love, and they also inspire us in so many ways by cultivating kindness, generosity, and even friendships. Campbell went on to explain that they were grateful to the Common Sense shelter for helping to unite Mars with the Blunts family and decided an additional donation of food to the shelter, on top of the food already donated by Blunts, would help prepare the shelter pets for their own forever homes. Bennett, who is fostering a litter of five kittens herself, encourages the public to consider adopting a shelter cat. Common Sense (Animal Shelter) has dozens of cats and kittens up for adoption that need homes. The shelter has a great deal when you adopt a cat, $190 will go toward shots, vital tests, de-worming, and a 30-day veterinary care. They also give you credit toward a spay/neuter. Common Sense for Animals Animal Shelter is a non-profit organization founded in 1990 by Robert R. Blease, D.V.M. To learn more about the organization or to consider adoption, visit http://www.csa-adoptions.org/ .

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And They Asked, “which Of These Ingredients Would Your Nutritionist Not Recommend As Individual Food?” The Makers Of The Clif Bars Said, “clif Bar Is An Energy Bar Specifically Crafted For Athletes And Active People To Deliver Balanced Nutrition And A Convenient Source Of Sustained Energy.” And That Convenience Is A Factor.

Check this out! Embed Friday, July 17, 2015 11:26AM NEW YORK (WPVI) — When you think of healthy snacks, are you one of the many who reaches for an energy bar? They’re an easy mid-day pick-me-up and a go-to after a workout, but are they really good for you? Whether for workout fuel, chewing or meal replacement, Americans spent $1.2 billion on energy bars last year. “I think it’s an easy go-to, especially a mom on the run,” one parent said. “When I want a snack, it’s convenient.” Earlier this year, the FDA told KIND bars to stop using the word healthy, because that term is reserved for foods relatively low in fat. But no KIND bars have less than 4 grams of fat, and some have 16 grams. “So the issue with bars is that really, they’re full of sugar, fat and salt,” registered dietitian and nutritionist Maya Feller said. Feller analyzed two popular bars — the Larabar and a Kit-Kat — that contain more than 200 calories. The Kit-Kat has a gram less protein and a little more fat, but the Larabar has more sugar. The Larabar does have more fiber, but “at the end of the day,” Feller said. “They’re quite similar.” A macadamia nut with white chocolate Clif bar was comparable to Reese’s Peanut Butter Cups and an egg white. Even adding the egg white to match the protein, Feller says the Cliff bar still has more calories and more fat, while both have 21 grams of sugar. ABC News reached out to the manufacturers, and the makers of the Lara bar said their bar has only real food ingredients: dates, semi-sweet chocolate chips, almonds, walnuts, cocoa powder and sea salt. And they asked, “Which of these ingredients would your nutritionist not recommend as individual food?” The makers of the Clif bars said, “Clif bar is an energy bar specifically crafted for athletes and active people to deliver balanced nutrition and a convenient source of sustained energy.” And that convenience is a factor. But Feller suggests air-popped popcorn, nuts, boiled eggs and fruit can be just as easily packed. “Go for a fresh, unprocessed, whole food,” she said. But it’s a task easier said than done for those who consistently eat on the go.

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One Of The Main Goals Of Mission: Impulsible Is To Ensure That Pulses (pea, Lentils, Beans And Chickpeas) Are On The Radar Of The Next Generation Of Food Product Developers And Chefs Who Will Be The Trail Blazers Of Food Innovation.

The Celebration Coco Bean Cake, created by Samantha Smith and Danielle MacDonald of Mount Saint Vincent University in Halifax, is made from 100% pulse-based flour and topped with “frosting” made with coconut milk and pea fiber. “The possibilities of creating new foods using pulses are endless,” said MacDonald, “and we wanted to play up their versatility by putting them in something most people wouldn’t think of a sweet dessert.” “When we entered the competition, we were really excited about the potential of pulses as a food category,” said Smith. “They are filled with important nutrients, and to incorporate them into something fun and celebratory like a chocolate cake and have it taste good is just a win-win.” Mission: ImPULSEible challenges Canada’s culinary students to get creative in producing new food products featuring Canadian pulses (peas, lentils, beans and chickpeas). This year saw 35 student teams from across the country develop pulse-inspired dishes with the goal of creating awareness for the International Year of Pulses 2016 (IYP). “The 2015 Mission:ImPULSEible competition featured some of the most creative products we have seen yet,” said Christine Farkas, Manager of Food Product & Culinary of Innovation with Pulse Canada, and organizer of the event. “With IYP on the horizon, I wanted to see the students get really innovative and create dishes you wouldn’t normally associate with pulses.This year’s competitors certainly rose to the challenge,” says Farkas. Second place in the competition went to the University of Saskatchewan team’s Pulsiano Pizza, a frozen gluten-free pizza. The crust includes lentil flour, the pizza sauce is a combination of tomato sauce and pureed kidney beans, and the pizza is topped with vegetables and roasted chickpeas. Third place went to team Alberta’s Peamon Tart with a lemon filling in a flaky crust made from a mixture of red kidney beans, chickpeas, Romano beans and great northern white beans. The productis gluten-free and the eggsare replaced with pea protein. All provincial competitions as well as the 2015 national competition images and product information can be found on the Mission: ImPULSEible Facebook Page. Pulse Canada is the national association representing growers, traders and processors of Canadian pulse crops (peas, beans, lentils and chickpeas). Mission ImPULSEible – Backgrounder What is Mission: ImPULSEible? Mission: ImPULSEible was launched in 2009 as a way to encourage post-secondary students in food science, nutrition, business, and culinary arts programs to generate innovative ideas for incorporating pulses into retail food and culinary inspired concepts. One of the main goals of Mission: IMPULSIBLE is to ensure that pulses (pea, lentils, beans and chickpeas) are on the radar of the next generation of food product developers and chefs who will be the trail blazers of food innovation. How does the competition work? Each year, students from universities, colleges and culinary schools across Canada are invited to join Mission: ImPULSEible, an event hosted by Canada’s pulse industry. Their mission: to develop innovative food products containing whole pulses or pulse ingredients. Pulses are the dry, edible seeds of legume plants and include peas, beans, lentils and chickpeas. Students present their creations at provincial competitions where judges evaluate them based on sensory and health attributes, the innovative use of pulses, feasibility and marketability. Provincial winners then compete at the Mission: ImPULSEible National Championships. 2015 Mission 35 student teams from British Columbia, Alberta, Saskatchewan, Ontario and Atlantic Canada participated in provincial competitions during the spring of 2015. Provincial winners participated in the National Championships on Tuesday, June 23 in Calgary, Alberta, an event that was sponsored by Intertek, a leader in quality services to industries worldwide. Intertek also provided nutrient analysis services for the competing teams. Judges for this year’s competition were John Lillard, Senior R&D Technologist with Campbell Company of Canada, Theresa Almonte, Director Business Development in North America with Intertek. Also on the panel was Robin Esrock, Bestselling Author, Journalist & International Broadcaster and the Westin Calgary’s Executive Chef, Chef Frederic Hoffman. What is the International Year of Pulses (IYP)? The United Nations has designated 2016 the International Year of Pulses. Activities and events are being planned all around the world to raise awareness of pulses as the future of food and to promote the role pulses have in better nutrition and sustainable agriculture. Canada is contributing to many IYP activities at the global level, and is planning national programs and activities across Canada throughout 2016. Commodity Markets

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The Top Of The Board Shows Candy-like Ethylone.

Neal Order Reprint of this Story Parents used to warn kids about strangers with candy. Now, Miami-Dade police want to warn parents and kids about drug dealers with look-alike candy. A June drug bust brought in several pieces of drugs that resembled hard candy. But the candys sugar-coating was ethylone , a synthetic drug similar to flakka, the low-cost, heavy-hallucinogenic drug skyrocketing in popularity throughout Florida. It comes in a form of a candy and we want to alert the public so we can talk to our kids because it looks to us like theyre trying to target young kids, Miami-Dade Lieutenant Daniel Ferrin said Thursday. Ferrin showed media the form ethylone usually comes in, little, dull-yellow crystals, and the multi-colored drugs police snagged in June. He repeated the warnings said by parents for years dont accept loose-wrapped candy or candy from strangers. Over in Bradenton, a man was arraigned Wednesday after authorities said he intended to sell methamphetamine packaged as candy. While those on flakka and similar drugs sometimes stay up all night seeing things that arent there, the effects of these drugs keep many law enforcement and fire rescue workers up all night either worrying about the damage done or dealing with the damage done. Flakka came into Fort Lauderdale very quickly, Fort Lauderdale Fire Department Deputy Chief Timothy Heiser said. It’s cheap, easy to use and it basically drives people crazy. We have seen someone impale themselves on a fence, multiple people run naked in the street thinking someone or something is chasing them and someone dive into the Intracoastal. When we find them they are on the way to hospital or to the morgue, Heiser said. I have never seen anyone enjoying a flakka high. It’s about eight hours of sheer terror. The top of the board shows candy-like ethylone. The bottom left photo shows actual candy. | DAVID J. NEAL MIAMI HERALD Metro-Dade police display the usual forms of ethylone (left) with the bagged candy-like form (upper right) and actual candy (lower right). | DAVID J. NEAL MIAMI HERALD

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In Uganda, Africa’s Biggest Exporter And The Eighth Biggest Exporter Globally, About 500,000 Small Farmers Grow Coffee.

Creepy Secrets In Disney Movies You Won The Ugandan entrepreneur’s goal resonates across a continent that has long sold commodities that are processed and consumed in industrialised nations, such as cocoa for chocolate or beans for espressos, while Africans get a fraction of the profits. From his outlets in Kampala, Rugasira wants to expand his Good African Coffee cafes to Washington DC, London, and other African capitals. The idea is to sell cappuccinos and lattes with a ‘Made in Africa’ story to draw customers who might otherwise go to America’s Starbucks or Britain’s Costa. “When you add value you retain not just the financial value in country but you create jobs, businesses pay more taxes and that’s how you develop the economy,” he told Reuters. But Rugasira’s efforts to break into international markets, which began when he set up his firm in 2003, highlight the challenges facing African businesses as they seek to add more value and turn a local product into a global brand. British supermarkets Tesco and Sainsbury’s, which initially bought his packaged coffee, have taken it off their shelves. And there is no guarantee his cafes will find it easy in markets with established international chains. “Whether you can scale that up and be up against a behemoth like Starbucks, which really knows the coffee business and the retail business, that’s an incredibly tall order,” said Victoria Crandall, an analyst for Africa’s Ecobank. RETURNING VALUE While Brazil, Vietnam and Indonesia are the world’s top coffee exporters, coffee is big business in east Africa, which produces some of the world’s finest arabica and robusta beans. In Uganda, Africa’s biggest exporter and the eighth biggest exporter globally, about 500,000 small farmers grow coffee. It is Uganda’s biggest commodity export, accounting for up to 30 percent of the country’s foreign exchange earnings. But Rugasira says less than 0.5 percent of the value of a cup of coffee sold in the West is earned by the bean growers. Rugasira is undaunted. His coffee beans may have struggled to draw supermarket browsers, but he said cafes offer a bigger shop front to entice customers keen to try something new and ready to support sustainable development. “As a small company we do better when we interface with customers directly than putting a product on a shelf,” he said in a telephone interview from Kampala. “Part of our brand is to have a conversation around some of the development issues in Africa. We’re an ethical brand that speaks to a specific and a conscious consumer,” he added. Good African Coffee says it shares 50 percent of all the company’s profits with farmers in the fields. The firm pays about 25 percent above the average market price to its network of 14,000 coffee farmers, according to Rugasira. The next step includes opening a cafe in the smart Washington DC district of Georgetown by the end of 2015 and another in London by 2016. He also aims to tap a growing taste among Africa’s middle classes for coffee. Outside a few places like Ethiopia, which consumes more than half the coffee it produces, few Sub-Saharan African markets have a taste for the drink. That is changing. AFRICAN CHAINS In Kenya’s capital Nairobi and other centres, local chains are growing, such as Java cafe and Dormans, a coffee producer since 1950, that has been expanding its branded cafes. The Nigerian chain Cafe Neo tells customers on its website that it is “celebrating the return of coffee to its African roots.” It has outlets in Lagos and one cafe in Kigali, the capital of Rwanda. Rwanda’s own Bourbon coffee, which says it is “bringing profits back to the hands of the coffee farmers,” has eight locations globally, including in the United States. Yet even if such African chains are starting to branch out, cracking the market beyond the continent may be tougher. Rugasira, educated at a British university, has faced his other challenges in convincing investors his brand is marketable and can overcome challenges of working from a land-locked country with poor transport connections. “Agriculture is perceived to be high-risk,” he said.

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